ROAS stands for Return on Ad Spend. It is a marketing metric that measures the amount of revenue your business earns for every dollar it spends on advertising.

How do you calculate ROAS?

ROAS is calculated by dividing your total campaign revenue by your total campaign ad spend. For example, if you spend $1000 and make $5000, your ROAS is 5x or 500%.

What is considered a good ROAS?

A good ROAS depends on your profit margins and industry. Generally, an ROAS of 3x or 4x is considered a solid benchmark, meaning you make $3 or $4 for every $1 spent. Break-even ROAS is usually around 1.5x to 2x depending on your Cost of Goods Sold (COGS).

ROAS Calculator - Free Smart Calculators & AI Tools

ROAS Calculator | Return on Ad Spend for FB & Google Ads

📈 Marketing Performance Engine

Total Ad Spend (Campaign Cost)

Revenue from Ads (Gross Sales)

Cost of Goods Sold (COGS) (Optional for POAS)

ROAS (Multiplier)

0.00x

ROAS (Percentage)

Net Marketing Profit

Revenue Distribution

Ad Spend

COGS

Net Profit

Spend vs Gross Revenue

Spend

Revenue

Campaign Metric	Calculated Value
Total Campaign Spend	$0
Gross Revenue Generated	$0
Cost of Goods Sold (COGS)	$0
Net Profit (In Pocket)	$0

✨ AI Quick Verdict

Analyzing your campaign performance…

About the ROAS Engine

ROAS (Return on Ad Spend) is the core metric used to evaluate the efficiency of digital advertising campaigns on platforms like Facebook Ads, Google Ads, and Instagram. It simply measures gross revenue generated per dollar spent.

However, true profitability is measured by POAS (Profit on Ad Spend). By factoring in your Cost of Goods Sold (COGS), this advanced calculator strips away the vanity metrics to reveal your actual Net Marketing Profit. If your net profit is negative, your ROAS is below your break-even point, and the campaign is losing money.

Mobile Sticky Ad (320×50)

🚀 ROAS Calculator

About the ROAS Engine